Contextual Market Basket Analysis during Covid-19

نویسندگان

چکیده


 One form of Data Mining application to analyze Market Basket Analysis. Analysis helps identify buying patterns formed from concurrent transactions. the problems with is that customer needs vary according season and time day, especially during this covid-19 season. For purpose, by using Artificial Neural Network (ANN) Approach connected Analysis, it can compare purchasing rules were before after covid-19; several rule changes found due in people's behavior patterns.

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ژورنال

عنوان ژورنال: Journal of Social Science

سال: 2023

ISSN: ['2721-5202']

DOI: https://doi.org/10.46799/jss.v4i3.577